Thumbs Up for YouTube Ads
shane • January 28, 2022
Advertising on YouTube is a cost-effective way to broaden reach and a nice complement to TV and digital marketing campaigns. We’ve found that:
- YouTube video watching via mobile device is overtaking desktop and tablets.
- YouTube ads are similar to TV commercials in that they are used for brand exposure more than our regular Paid Search/PPC ads (which are used for direct response).
- We can get very specific about who sees the ad, using the same targeting options that we use for a search or display campaign (age, geographic distance from the location, etc.). This allows us control budget and results in better ROI.
- We can increase existing customer awareness of products and services by using an option to match with current email lists. We also like the ability to target customers who are “look-a-likes” with our current audience.
- The ability to place a call to action overlay on the ads so that people can click through to a landing page directly from the ad can be effective.
- These ads are efficient because they are charged at CPV (cost per view) -- not CPC (cost per click). If someone chooses to skip the video, there is no cost.
Bottom line: we can get our message in front of our exact audience for a few cents with zero waste because people who are not interested in watching the video will skip it.
Here’s a succinct article by Phil Frost that breaks down the advantages of YouTube advertising:
https://www.mainstreetroi.com/are-youtube-video-ads-better-than-tv-ads/
The Digital Marketing experts at The Ostler Group Advertising Agency would be happy to assist. Use the contact information below to send me a note if you’re interested in discussing ways we can leverage YouTube or other digital strategies to strengthen connections between you and your audience.
The Ultimate Question “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?” Pioneered in 2003 by Fred Reichheld, author of The Ultimate Question, the NPS is a customer loyalty metric that predicts the likelihood of a customer repurchasing from you or referring your company to a friend. Is this information actionable? We think so. Share with front line employees, set up benchmarks, target “promoters”, with friends & family offers, “passives” with discounts for additional services, etc. The ultimate objective is to convert customers who were less than happy or unimpressed into promoters who will then put the word out and allow for increased revenues and profits. These customer enthusiasts will buy more from the company they are satisfied with, they’ll need less customer service and will refer friends and relatives. Free positive publicity from a promoter helps improve overall customer satisfaction and could lead to higher company profits and growth. This question is a barometer for how customers feel about your business and rates on a scale the likelihood of recommending the company or brand to a friend or colleague. The score from the responses to this question constitutes the Net Promoter Score (NPS), which is an index that measures the willingness of customers to recommend a company’s products or services to others and/or take the time to say positive things about your company or brand. The score is used as a proxy for gauging the customer’s overall satisfaction with a company’s service, the customer’s loyalty to the brand, and can be a gauge to predict company growth. The Ostler Group offers a completely customizable online survey that incorporates the Net Promoter Score question, as well as access to a dedicated reporting dashboard for your stores.
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