Database Marketing, CRM and Service Reminders
shane • January 28, 2022
REMINDER MAIL PROGRAM: BUILT FROM THE GROUND UP FOR JIFFY LUBE FRANCHISEES
The Ostler Group’s customer reminder program offers the following unique benefits:
- Custom Creative at the Franchise or Store Level
- Flexible Offers (including price point)
- Database Segmentation
- Dedicated Account Manager
- Quick Response Time
- Custom Reporting, including Campaign, Response, Financial/ROI & Customer Types
- Text Message Reminders
- Social Media Reminders
- Due Date Reminder for Online Calendar
Using .ics files, email reminders will give customers the option of adding a due date reminder to the online calendar of choice - Window sticker reminder creative matches actual car window sticker info
- Check Chart integration for vehicle-specific manufacturer recommended services
- Actionable ROI Insights. Clients on The Ostler Group CRM program have access to a database reporting portal that enables them to quickly and easily run performance reports. These tools provide insights into Operations as well as promotions and ROI.
The Ultimate Question “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?” Pioneered in 2003 by Fred Reichheld, author of The Ultimate Question, the NPS is a customer loyalty metric that predicts the likelihood of a customer repurchasing from you or referring your company to a friend. Is this information actionable? We think so. Share with front line employees, set up benchmarks, target “promoters”, with friends & family offers, “passives” with discounts for additional services, etc. The ultimate objective is to convert customers who were less than happy or unimpressed into promoters who will then put the word out and allow for increased revenues and profits. These customer enthusiasts will buy more from the company they are satisfied with, they’ll need less customer service and will refer friends and relatives. Free positive publicity from a promoter helps improve overall customer satisfaction and could lead to higher company profits and growth. This question is a barometer for how customers feel about your business and rates on a scale the likelihood of recommending the company or brand to a friend or colleague. The score from the responses to this question constitutes the Net Promoter Score (NPS), which is an index that measures the willingness of customers to recommend a company’s products or services to others and/or take the time to say positive things about your company or brand. The score is used as a proxy for gauging the customer’s overall satisfaction with a company’s service, the customer’s loyalty to the brand, and can be a gauge to predict company growth. The Ostler Group offers a completely customizable online survey that incorporates the Net Promoter Score question, as well as access to a dedicated reporting dashboard for your stores.
MANAGE ONLINE PROFILES & REVIEWS WITH TOG LOCAL
The Ostler Group has been honing its paid SEM craft for over ten years. Our approaches are based on relevance to the customer. And they are very effective.
Oil Change Reminders on Social Media
READ THIS BEFORE YOU MAKE YOUR NEXT MOVE ON SOCIAL MEDIA
ANNOUNCING A NEW LOYAL CAPABILITY FROM THE OSTLER GROUP:
Customer relationships lead to customer retention
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