DATABASE MARKETING

CRM Direct Mail & Email Programs
-  OCS ReminderBenefits - Chek Chart Manufacturer Recommendations
- Customized Offers by Store
- Customer Reminder Based on OCS
- Custom Creative at the Franchise or Store Level
- Flexible Offers (incl. price point)
- Email Capabilities with due date reminder .ics calendar file
 Due Date Reminder for Online Calendar Using .ics files, email reminders will give customers the option of adding a due date reminder to their online calendar of choice. Window Sticker Reminder OCS based miles due matches actual car window sticker info. 
-  Follow UpSent weekly to customers who did not return for an oil change after 30 days (this length can be customized) of their first reminder. 
-  Mid-Oil ChangeImprove customer retention by reminding customers about free top-off’s before they’re due back for an oil change, providing another opportunity for a service review and the potential for additional sales. Average ticket of $80.62. 
-  Lapsed CustomerSent monthly or as a one-time campaign to customers that haven’t returned 9-12 months after last visit. 
-  State Inspections/EmissionsSent monthly to customers that have next inspection date of the coming month. 
-  Post Visit CommunicationPost-purchase communication (on additional services) – builds trust and peace of mind that they made the right decisions to maintain the reliability and dependability of their vehicle. Better explain services & benefits. Videos provide quick visual aid to better explain services & benefits. 
-  Customer Welcome/Thank You Email“Thank you” if they are a current customer, “Welcome” if they are a new Customer. Sent at no cost! 
-  VIP CustomerExclusive offers and freebies to designated VIP customer group. (Example: 4 visits in 2 years, spending $500+) 
-  Declined ServicesCustomer declined a service in-store? Personal follow-up email program with reminder and incentive to get the previously declined service done. Average ticket of $225 
Creative Examples
  - Slide title- Declined Services Email Button
  - Slide title- Reminder Mail Post Card Button
  - Slide title- VIP Customer Email Button
  - Slide title- Mid Oil Change Email Button
