Database Marketing

DATABASE MARKETING

CRM Direct Mail & Email Programs

  • OCS Reminder

    Benefits

    • Chek Chart Manufacturer Recommendations
    • Customized Offers by Store
    • Customer Reminder Based on OCS
    • Custom Creative at the Franchise or Store Level
    • Flexible Offers (incl. price point)
    • Email Capabilities with due date reminder .ics calendar file

    Due Date Reminder for Online Calendar

    Using .ics files, email reminders will give customers the option of adding a due date reminder to their online calendar of choice.


    Window Sticker Reminder

    OCS based miles due matches actual car window sticker info.

  • Follow Up

    Sent weekly to customers who did not return for an oil change after 30 days (this length can be customized) of their first reminder.

  • Mid-Oil Change

    Improve customer retention by reminding customers about free top-off’s before they’re due back for an oil change, providing another opportunity for a service review and the potential for additional sales. Average ticket of $80.62.

  • Lapsed Customer

    Sent monthly or as a one-time campaign to customers that haven’t returned 9-12 months after last visit.

  • State Inspections/Emissions

    Sent monthly to customers that have next inspection date of the coming month.

  • Post Visit Communication

    Post-purchase communication (on additional services) – builds trust and peace of mind that they made the right decisions to maintain the reliability and dependability of their vehicle.  Better explain services & benefits.  Videos provide quick visual aid to better explain services & benefits.

  • Customer Welcome/Thank You Email

    “Thank you” if they are a current customer, “Welcome” if they are a new Customer. Sent at no cost!

  • VIP Customer

    Exclusive offers and freebies to designated VIP customer group. (Example: 4 visits in 2 years, spending $500+)

  • Declined Services

    Customer declined a service in-store? Personal follow-up email program with reminder and incentive to get the previously declined service done. Average ticket of $225

Creative Examples

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    Declined Services Email

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    Reminder Mail Post Card

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    VIP Customer Email

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    Mid Oil Change Email

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