Best Practices: YouTube Video Advertising

shane • January 28, 2022

YouTube Offers Unique, Measurable Branding

Ads that play before video clips on YouTube are a great way to get in front of a targeted group of people for very little spend. More and more people are watching videos on YouTube, especially on their mobile phones. YouTube overall, and even YouTube streaming on mobile phones alone, reaches more 18-49 year-olds than any cable network in the U.S.

Advertising on YouTube is similar to TV broadcasting in that both generate brand exposure. But what’s unique about YouTube is that we can use the same targeting options we use for a paid search (PPC) or display campaign to get very specific about who sees a Jiffy Lube ad. For example, one of our client campaigns on YouTube targets adults aged 25-54 located within 3 miles of a Jiffy Lube location. Taking this a step further, we can create campaigns that integrate with an email list so that current customers are presented with ads about additional services, such as brakes and tires. Did you ever wonder why those ads you see on YouTube are so specific to your interests? This is why.

YouTube ads are cost effective. If the viewer chooses to skip the ad after the mandatory 5 seconds, there is no cost. If the ad is appealing in the first 5 seconds, or has a strong call-to action, the user is likely to stay tuned-in, and only then will we be charged. Adding a local
website address and enticing offer to the ad will help seed the brand and allows us to track consumer response.

Check out these YouTube stats:
· The number of people watching YouTube per day is up 40% year over year since March 2014.
· Once users are on YouTube, they are spending more time per session watching videos.
On mobile, the average viewing session is now more than 40 minutes, up more than
50% year over year.
· The number of hours people spent watching videos on mobile is up 100% y/y.
· More than half of YouTube views come from mobile devices.

The Only Survey Question You Need to Ask Your Customers

By shane • January 28, 2022
The Ultimate Question “On a scale of 0 to 10, how likely are you to recommend this company’s product or service to a friend or a colleague?”  Pioneered in 2003 by Fred Reichheld, author of The Ultimate Question, the NPS is a customer loyalty metric that predicts the likelihood of a customer repurchasing from you or referring your company to a friend. Is this information actionable? We think so. Share with front line employees, set up benchmarks, target “promoters”, with friends & family offers, “passives” with discounts for additional services, etc. The ultimate objective is to convert customers who were less than happy or unimpressed into promoters who will then put the word out and allow for increased revenues and profits. These customer enthusiasts will buy more from the company they are satisfied with, they’ll need less customer service and will refer friends and relatives. Free positive publicity from a promoter helps improve overall customer satisfaction and could lead to higher company profits and growth. This question is a barometer for how customers feel about your business and rates on a scale the likelihood of recommending the company or brand to a friend or colleague. The score from the responses to this question constitutes the Net Promoter Score (NPS), which is an index that measures the willingness of customers to recommend a company’s products or services to others and/or take the time to say positive things about your company or brand. The score is used as a proxy for gauging the customer’s overall satisfaction with a company’s service, the customer’s loyalty to the brand, and can be a gauge to predict company growth. The Ostler Group offers a completely customizable online survey that incorporates the Net Promoter Score question, as well as access to a dedicated reporting dashboard for your stores.

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