MEDIA BUYING AND STRATEGY

We strive to marry marketing goals with precise media execution. So many agencies and media buyers neglect to start at the beginning and work their way up. Good media planning starts with a thorough media efficiency study and analysis by market. It builds from there asking these questions: -Can you afford this medium based on your budgets and penetration? -Does it fit your category? -Does it work with your brand and message? -Is it going to increase market share and make you rich? It’s an arduous task that takes time, guts and intelligence! Fortunately we are chock full of all those Our senior buyers have worked on brands such as: Jiffy Lube, Hollywood Video, Game Crazy, Toyota, Amica Insurance, Yankee Candle and Movie Gallery. Buys are posted, invoices reconciled. We can even help submit for manufacturer’s coop. And, added value is included in every negotiation.

We go “beyond the buy” to bring the best opportunities to our clients.
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