DIGITAL ADVERTISING SERVICES

The Ostler Group’s digital marketing department is fully dedicated to local paid search, maximizing organic search listings, display advertising, website/micro site management, email marketing, optimizing site listings on Google &Yelp and monitoring and managing online customer reviews.

We are proud to be a Google Adwords Certified Partner and a Bing Ads Accredited agency
Google AdWord Certified Partner
Bing Ads Accredited Professional
SEM / Paid Search

We are always on the cutting edge of the latest updates and innovations in the world of paid search. We focus on local paid search and geo-targeting to the immediate trade area around specific locations. We advocate the use of “local extensions” to help improve overall ROI and campaign performance for our clients. We handle nearly 100 local paid search campaigns which have been tested and maximized across the board. We use our experience to make local paid search campaigns one of the most cost-effective forms of digital advertising available to our clients.
Our services include: 
  • Local Search Campaigns
  • Local Display Campaigns
  • Local Remarketing Campaigns
  • Local Video Campaigns
  • Local Bing Campaigns
  • Local Facebook Ad Campaigns
Ad Targeting:
  • 1st Party - Customer Match Targeting
  • Website Retargeting/Remarketing
  • Search Retargeting (RLSA)
  • Similar Audience Targeting
  • Contextual Targeting
  • Topic Placement
  • Keyword Targeting
  • Placement Targeting (manual)
Email Marketing

The Ostler Group can customize and launch email campaigns to your existing customer base to help promote offers, service announcements, location changes and other important local information. Sending regular email communication to customers who have provided their contact information is a great way to stay connected with customers between oil changes and helps to build loyalty, trust and brand awareness. We are able to extract customer data specific to your locations as well as provide timely updates to ensure your email database stays current. We are able to build and segment email lists to send specific messages that will get noticed.

Services include: 
  • Database Segmentation
  • Customized Messaging
  • Timely Reporting
  • High Open Rates/Percentages

SEO

Search engine optimization, or SEO, is all about helping your customers find you when they search online for a service that you offer. The Ostler Group can optimize your existing local website or, build you a new custom-responsive web site. We can provide keyword research at the local level and install Google Analytics on your website to track what potential customers are searching for and how they utilize your existing website. We are focused on delivering the best search results and maximizing your position in search results listings. 

Services Include: 
  • Current Website Optimization
  • New Website Construction
  • Customer Surveys
  • Social Media
  • Blogs
  • Google Analytics

Local SEO

The Ostler Group can help you claim all of your location listings on the two most popular review sites; Google and Yelp. It is more important than ever that the search engines have a clear understanding of what your business does and where you are located. We can help you claim and optimize your location Google Local listing and Yelp location listings, by claiming and completing your profiles, claiming missing listings, encouraging reviews, and standardizing NAP (Name, Address, Phone Number) data. Claiming and optimizing your location profiles on these platforms is an important step that allows your business to populate in local search results.

Services Include: 
  • Google Local Business Listings - Claiming and optimizing your listings
  • Yelp Local Listings - Claiming and optimizing your listings

Reputation Management

Online reviews are becoming an important part of a business’s image and reputation. More and more, when people want to learn more about your services, they turn to the internet for information and to read opinions from other consumers. In addition to helping you claim your location listings, The Ostler group can also set up a program to monitor your profiles for reviews and, when appropriate, respond to a review. Monitoring and responding to reviews helps to stop, fix, and prevent PR disasters, as well as protect and promote your brand.

Services Include: 
  • Online Review Management
  • Brand building and management

Utah Digital Marketing Agency
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