DATABASE MARKETING SERVICES

The strength of our Database Marketing department is in the data. Our services include database segmentation, customer identification and custom reporting, including campaign, response, redemption, financial/ROI & customer types. Besides transaction and behavior data, we can manage and monitor online customer surveys to measure the pulse of your business and your customers’ most recent experience with your brand.  

An example of database marketing in action is The Ostler Group’s reminder mail program built from the ground up for Jiffy Lube franchisees. Since its rollout in 2013, nearly 600 stores are using The Ostler Group’s reminder mail program.
Jiffy Lube Database Marketing
Due Date Reminder for Online Calendar
Using .ics files, email reminders will give customers the option of adding a due date reminder to their online calendar of choice.

Window Sticker Reminder
OCS Based Miles Due Matches Actual Car Window Sticker Info.
Ostler Group Reminder Mail Program & Benefits (Jiffy Lube)

Programs
  • Reminder Mail (and/or Email)
  • Follow Up Reminder (and/or Email)
  • Lapsed Customer
  • State Inspection/Emissions
  • Customer Post Visit Welcome/Thank You

Benefits
  • Chek Chart Manufacturer Recommendations
  • Customized Offers by Store
  • Customer Reminder Based on OCS
  • Custom Creative at the Franchise or Store Level
  • Flexible Offers (incl. price point)
  • Email Capabilities
     With due date reminder .ics calendar file
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